Anyone who knows me knows that I am a tireless promoter of canine disc play and competition. “One-dog-at-a-time” is my mantra. But, gosh, it sure would be nice to grow the sport a bit faster. To that end, I’ve been thinking up some clever ways to draw attention to the cause. Here are some of my ideas, in no particular order –

1. Invite Charlie Sheen to host the hospitality tent at the World Championship in Chattanooga (he has tiger blood and Adonis DNA).
2. Offer a Michael Vick dunking booth at each of our Regional Qualifiers, with the profits going to our local shelter partners of course.
3. Create a low-budget TV special called “American Disc Dog Idol” in which Peter Bloeme would play the Simon Cowell, mean-guy role.
4. Announce that we are replacing the Jawz disc with “New Jawz,” a la New Coke/Coke Classic. Remember that soda fans?
5. Film a special show in Alaska called “I can throw the disc to Russia from my house.”
6. Go flying with an airplane full of discs. Declare an emergency. Wait for the news helicopters to show up and then jettison hundreds of sample discs, one-at-a-time, as the helicopters provide a full-day of coverage that would rival a slow-speed Bronco chase (Just kidding FAA).
7. Offer Jawz discs to the military to serve as extra armor plating on Humvees and M-1 tanks.
8. Have a free body-painting booth at the Worlds.
9. Advertise free iPads with the purchase of a Jawz disc (use only radio advertising so folks don’t know you’re really talking about “eye pads”).
10. Give out a ton of free stuff to competitors at the World Championship and hope for the best (THE WINNER!).

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